Coca-Cola is planning to produce an
alcoholic drink for the first time in the company's 125-year history -
with an alcopop-style product in Japan.
The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a "modest experiment for a specific slice of our market".
It was unlikely the drink would be sold outside of Japan, he suggested.
Japan's big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.
The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.
As
younger consumers become more health conscious, Coca-Cola has been
diversifying from fizzy drinks, including buying water and tea brands.
The phrase alcopop typically refers to sweet but alcoholic drinks, and in 1990s UK brands such as Hooch, Reef, Smirnoff Ice and Bacardi Breezer became hugely popular.
But they were controversial, raising concerns that they encouraged young people to drink alcohol in large quantities because they were so easy to consume.
Source: BBC
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